I started my copywriting career as a freelancer for leading beauty products company Carol’s Daughter, before going on to write fashion copy for Macy’s, as seen below. I’ve also written copy for ad agencies MERGE, SGK and The Oliver Agency. My work on the baby products team for Newell Brands, where I helped shape the voice for Graco and others, can be found here.
The intent of this asset is to give guidance on a men's wardrobe essential.
Relaxed or slim-fit? Here, the copy is intended to guide shoppers in the style that works best for them.
For the 2016 holiday season, I wrote the copy to match the "Must Haves," the company's selections of the latest fashion trends.
Taking the shopper beyond the basics, the copy speaks to the styles to be on the lookout for if you want more than just blue jeans.
